
This week’s “In The Spotlight” article features an interview with Natasha Allison, owner and creator of Badd Baby. Badd Baby is a line of hip, trendy, artistic fashion for babies age 0-18 months. All of the designs are showcased on onesies and will add flair to any little one’s wardrobe.

Question 1: How did you come up with the idea for Badd Baby?
It’s funny that you ask that! When my son Jackson - the inspiration for the line was smaller he used to bouts of colic and the only thing that would make him laugh was when I used to tickle him and say “Are you a “bad baby, bad baby!”
It always lightened the mood and made us both laugh! My mom actually suggested that I put the two d’s in Badd. I instantly liked it because it takes bad from having a negative connotation to representing the trendier/edgier side of kids.

Question 2: What is your favorite piece?
Wow! That is tough! Hmm…I would say the Koi Fish because there is so much detail and it is funky, it is colorful and just looks so cool!
Question 3: How would you describe your store?
Trendy, funky and hip - but in pint size!

Question 4: Would you ever consider branching out of onesies and expanding the line for toddlers and children?
That is in the works as we speak! I am looking for suggestions from moms and dads regarding what THEY want to see their kids wearing as well. We will always stay on the hip side of the fashion fence but moms and dads taste is SO important to our company. Please make suggestions so we can better serve you!!
Question 5: What is your most popular item for boys? for girls?
I have to be honest I am so fortunate that all of them are flying off the shelves. I never dreamed that the response would be so positive! The most popular has been the Koi Fish and the Rebel Rocker in both girls and boys.

Question 6: If there is one thing about your line that you want people to know, what would it be?
This line represents a fun, relaxed and super carefree attitude that I try to embody as an individual but more so as a parent. I just want people to have fun with it and enjoy them as much as I have enjoyed creating them!
Thank you, Natasha! I hope you all enjoy the fun, eclectic fashions over at Badd Baby. My little guy will probably be getting the Cassette Tape Grunge onesie very soon.
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